Our story begins at the end of our founder’s life as a Swedish diplomat, when he found a horseshoe in Istanbul. Little did he know then, that finding the horseshoe foretold him that he would soon find his greatest fortune in life.

A year later, his beloved and long-awaited daughter was born.

Finding inspiration from the equestrian world, it took a year to create a bracelet that he could proudly wear as a tribute to finding his fortune. Being the talk of the town, we started a journey to produce bracelets with a timeless elegant design and of highest quality.

You have now found your horseshoe

What will your fortune be?

be The Fortunate One